And a new website is not all that’s been going on here at Penny Hydraulics.
Over the last year, we’ve also developed our brand story. Updating our message and tone of voice to match the changing needs of our industry and customers.
The new user focused messaging allows us to better communicate with our clients and is more aligned with where we sit in the market and our goals for the future. Throughout the process of developing our new voice we were careful to retain our historical roots and years of experience while communicating the new and exciting direction of the business.
Commenting on Penny Hydraulics’ new look, Marketing Manager, Daniel Casey said “With all the challenges we’ve faced in the past year, it’s great to see Penny Hydraulics come out stronger on the other side.
Our new website and brand proposition are going to aid customer understanding of how we can help them to achieve efficiency and safety in their everyday work.”